FREE GUIDES · LEARN SEO
SEO Resources for Business Owners
Free, plain-English guides to help you understand SEO and improve your website. Read them online or download them as PDFs to keep.
Learn SEO
Free SEO Guides to Read or Download
Start with SEO Basics, or go straight to the topic you need.
SEO Basics
What SEO is, how it works, its four main types and a practical 30-day plan for your business website.
On-Page SEO Guide
A repeatable 10-step process for improving titles, headings, content, images and internal links on any page.
Off-Page SEO Guide
How to earn relevant links, mentions, citations and reviews, audit your backlinks and avoid risky tactics.
Technical SEO Guide
A 12-step technical audit covering indexing, robots.txt, sitemaps, redirects, mobile and Core Web Vitals.
How Search Engines Work
What happens between publishing a page and appearing in Google, and why some pages never show up.
SEO Content Guide
How to plan, write, optimise and maintain content that serves real readers and supports your business.
Keyword Research Guide
A 10-step process for finding valuable searches, judging them honestly and mapping each one to the right page.
Local SEO Guide
Nine practical steps covering your Business Profile, local keywords, location pages, reviews, citations and tracking.
SEO Checklist
Forty practical checks in six categories, with a simple way to score, prioritise and record your findings.
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