SEO FAQ · DIRECT ANSWERS
SEO FAQ: Straight Answers to Common Questions
Is SEO worth it? Why isn’t your website on Google? Open any question below for a direct answer in plain English.
FAQs
SEO Basics
What is SEO?
SEO, or search engine optimisation, is the work of making your website easier to find and choose in search results. It covers your website, your content and your reputation online.
Is SEO worth it?
Usually yes, if people search for what you sell and you can wait a few months for results. It is less suitable if you need enquiries next week or nobody searches for your service.
Is SEO dead?
No. Search results keep changing, and AI answers now appear in many of them, but people still search for services every day. Clear, useful and trustworthy websites still benefit.
What is the difference between SEO and a website?
A website is where people learn about you and get in touch. SEO is what helps them find that website in the first place.
What is the difference between on-page and off-page SEO?
On-page SEO covers your own pages, such as content and titles. Off-page SEO covers signals from elsewhere, such as links, mentions and reviews.
What is technical SEO?
Technical SEO makes sure search engines can reach, read and store your pages. It covers speed, mobile use, indexing and redirects.
Can I do SEO myself?
Yes, many of the basics are within reach. Our free guides show you how, although technical problems and competitive markets can take more experience.
FAQs
Value and ROI
What is SEO’s ROI?
SEO’s return on investment is the value of the work it brings in compared with what you spend. It varies by business, so compare the value of your SEO-driven enquiries with your total SEO cost.
How do I calculate SEO ROI?
Take the value of customers won from organic search, subtract your SEO cost, then divide by that cost. For example, €3,000 of profit on €1,000 of SEO gives a 200% return, though this is only an illustration.
Is SEO better than ads?
They do different jobs. Ads can bring visitors quickly but stop when the budget stops, while SEO is slower and has no guaranteed result but can keep working. We focus only on organic search.
Why choose SEO if I can run ads?
Because visibility from ads ends when the spend does. The pages you build for SEO remain yours and can keep bringing visitors without a cost per click.
How long does SEO take to work?
It often takes a few months to see meaningful progress, and competitive searches can take longer. Some fixes can help sooner, but nobody can honestly promise a date.
Can anyone guarantee first place on Google?
No. Google decides its results and nobody controls them, so treat any guarantee of a top ranking as a warning sign.
FAQs
SEO KPIs and Measurement
What are SEO KPIs?
SEO KPIs are the measures that show whether your SEO is working. The most useful ones are enquiries, organic traffic to important pages, visibility for priority searches and conversion rate.
What is the most important SEO metric?
For most businesses, it is enquiries or sales from organic search. Rankings and traffic matter because they lead there, not for their own sake.
Which tools do I need to measure SEO?
Start with Google Search Console and an analytics tool such as Google Analytics. Together they show what people search for, what they do on your site and whether they get in touch.
What is organic traffic?
Organic traffic is the visitors who reach your website by clicking an unpaid search result.
What is a good click-through rate?
There is no single good number, because it depends on your position and the search. Compare similar pages on your own site, then improve titles on those that fall behind.
Why did my traffic drop?
Common causes include technical errors, seasonal demand, a Google update, stronger competitors or changes to the results page. Check Search Console first to see which pages and searches fell.
FAQs
Getting More Leads
How do I drive more leads?
Target searches from people ready to buy, give each service a clear page and make it easy to get in touch. Then measure which pages bring enquiries and improve those first.
Why am I getting traffic but no leads?
Your visitors may be the wrong people, or your pages may not give them a clear reason or way to act. Check the searches bringing them in, then review your offer, trust signals and forms.
What makes a service page convert?
A clear statement of what you do and where, real proof of your work, answers to common questions and an obvious next step. It also needs to work well on a phone.
Do reviews help get more customers?
Yes. Genuine reviews help people trust you, and they also support your visibility in local search.
Does blogging bring leads?
It can, if posts answer real questions and link to your services. Posts written only to fill a schedule rarely bring useful enquiries.
FAQs
Google Visibility
Why isn’t my website on Google?
The most common reasons are that the site is new, a noindex tag or robots.txt rule is blocking it, or few links point to it. Check the page indexing report in Google Search Console to find out.
How do I get my website on Google?
Add it to Google Search Console, submit a sitemap and request indexing for your main pages. Links from other websites and within your own site also help Google find it.
How long does it take Google to index a new page?
It can take a few days to several weeks. A good internal link and a sitemap entry can help, but Google doesn’t guarantee indexing.
Why did my rankings drop?
Rankings can move because of Google updates, competitor improvements or problems on your own site. Look for a pattern across pages before you change anything.
Why do competitors rank above me?
They may have clearer pages, more relevant links, more reviews or a closer match to the search. Compare their top pages with yours to see where the gaps are.
Does a new website hurt SEO?
It can if addresses change without redirects or content gets removed. Planned properly, a redesign can keep your visibility and often improve it.
FAQs
Local SEO
What is local SEO?
Local SEO helps your business appear when people search for services nearby. It covers your Google Business Profile, reviews, business details and location pages.
How do I rank in Google Maps?
Complete your Google Business Profile, choose accurate categories, gather genuine reviews and keep your details consistent. Distance also plays a part, so no one can guarantee a position.
Can I rank locally without an office?
Yes, service-area businesses can appear in local results for places they serve. Be honest about how you operate, and never use a fake address.
How many location pages should I have?
Only as many as you can make useful. A few pages with real local detail are better than dozens that only change the place name.
FAQs
Working With Us
How much does SEO cost with you?
The consultation is free. Growth Matrix is a one-off payment and Monthly Growth is a monthly plan. Every contract is 30-day rolling, and current prices are on our Pricing page.
What is Growth Matrix?
Growth Matrix is our one-off foundation work. It covers the audit, keyword plan, technical fixes and on-page SEO that later work builds on.
What is Monthly Growth?
Monthly Growth is all the continuous SEO work that follows, including content, local SEO and link building, carried out month by month.
Do I have to sign a long contract?
No. Every contract is 30-day rolling, so you aren’t locked in for a long term.
Do you sell ads?
No. We focus on organic marketing such as SEO and SEO-friendly websites.
Do you guarantee results?
No. We can promise honest, well-prioritised work and plain-English updates, but nobody can honestly guarantee rankings.
How do I get started?
Complete the form on our Contact page, have your free consultation and then get your proposal.
Next step
Have a Question We Didn’t Answer?
Ask us directly, or book a free consultation to talk through your website.