Last updated: 4 November 2026
This policy explains how we write, check and update the free guides in our SEO resources. Our aim is simple: useful, accurate advice in plain English.
Who Writes Our Guides
Our guides are written by Nasrun Nissa, the founder of SEO Company Dublin, who has worked in SEO for the past 8 years. Every guide shows the author’s name and a short biography.
How We Research
- We prefer official sources, such as Google Search Central documentation.
- We link to the source for important factual claims.
- We don’t invent statistics, quotes, results or case studies.
- We label examples and sample numbers as illustrative.
- We don’t claim to know Google’s ranking formula, because Google doesn’t publish one.
How We Use AI Tools
We may use AI tools to help with research, outlines, drafting or proofreading. A person reviews every guide before it is published and is responsible for its accuracy. We don’t publish AI output without checking it.
How We Keep Guides Up to Date
- We review guides when Google’s guidance or best practice changes.
- We change the "Last updated" date only when we make a meaningful change, not for small edits such as typos.
- Each guide also shows when it was first published.
Independence
- We don’t accept payment to mention or link to products or websites.
- We never sell links or sponsored placements in our guides.
- We link to tools and websites only when they help readers.
Corrections
Spotted a mistake? Please email nissa@seocompanydublin.com. We’ll check it and correct the guide if we got something wrong.